The Department of Industrial Policy and Promotion (DIPP) on FDI in
e-commerce, foreign direct investment (FDI) permitted 100 per cent FDI in the market place
format of e-commerce retailing with a view to attract more foreign investments.
To bring clarity, the DIPP has also come out with the definition of
‘e-commerce’, ‘inventory-based model’ and ‘market place model’.
Market place model of e-commerce means providing of an IT platform by an
e-commerce entity on a digital and electronic network to act as a facilitator
between buyer and seller.
The inventory-based model of e-commerce means an e-commerce
activity where inventory of goods and services is owned by e-commerce entity
and is sold to consumers directly, according to the guidelines.
No comments:
Post a Comment